Positive and negative space in typography10/12/2023 This gives the logo an identity that would suit a range of electrical businesses. Negative space cleverly conspires to create two protruding electrical cables that bring this nondescript yellow icon to life. The soft pink color is contrasted by the energetic black lines of the Monoton typeface. These elements make this logo ideal for a skincare or cosmetics brand. The two floral elements in this icon are separated by a facial profile in the negative space, creating a subtle but impactful impression. The blue Antonio typeface is neat and pairs well with the green icon. The image of a house is conjured by the four squares that resemble window panes, creating an inviting, homely feel. The negative space formed by the bottom two leaves of the cannabis frond create a sharp triangular gable. The elegant white lettering of the Yeseva One typeface is prominent against the black background, while the yellow accents add energy to the design. The intersecting vases create voids where they overlap, adding complexity and dimension to the design. This is a highly alluring use of negative space. The darker Saira Condensed typeface helps to balance the diagonal lines of the icon. The small addition of the chimney in the negative space gives this icon specificity and life. The layered gable icon creates a sense of movement and the ascending, dynamic shades of blue convey sophistication. The gold color is modern and intriguing, balanced by the dark, smooth, and contemporary linework of the Viga typeface, which evokes a sense of quality. The corner frames in this logo resemble the guides seen in cameras, and the empty space that they frame begs for a subject, suggesting versatility. The Arbutus Slab typeface adds luxury to the logo. The turquoise hints at exotic gems, while the brown grounds the design. This creates a sense of intrigue and mystery. I’d love to see some of your links to pages you like using white space as a design element.The sharp rays in this icon seem to be emanating from behind the blank center to form the image of a diamond in the negative space. The small body text is cleanly separated from the graphic using a margin. Each section of the page is allowed to breathe, either by using large margins or by using simple graphics such as the pencils in the navigation area.įinally, just to show that white space does not have to be white, Nine Lion combines a colourful graphic with large headline type. The headline itself uses wide tracking, while the body text is easy to read with good line spacing.Ī simple measure is a slightly busier site than the others shown here, but it does a nice job putting a fair amount of information onto one page whilst keeping it legible and attractive. There’s lots of space around the logo in the header and between the main image and the headline “Indulge daily”. A large margin underneath the three columns gives a nice impression (in this case) of floor space.ĭaily Bath & Body is simple, clean and elegant. Simpleart leaves plenty of room around the main image on the page and separates three columns of text with gutters. The background image on the right hand side blends with the page and adds to the sense of spaciousness. Matt Lawrence’s blog is mainly text based, yet still achieves a sense of airy-ness by using large heading and sub-headings and body text with large line spacing. Let’s take a look at some examples of web sites which make good use of space to create clean, legible designs. It refers to the adjustment of spacing of two particular characters to correct visually uneven spacing. Kerning is sometimes confused with tracking.
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